Last month (the month of March) I decided to do a test like I did years ago. I decided to test and see if I charged less if I would get more work. So the test began in March. I lowered our prices at a great discount. Do you think I made more money or had more jobs ? Nope, this is what happens when you lower your price on service.
I had the same amount of jobs, we didn't make more money as I charged less but we had to work harder because the price reduction I had dirtier carpets to clean. I did this test years ago with area rugs at that time (12 yrs ago) I was charging $ 1.00 per sq ft for area rug cleaning I thought if I dropped the price down to $ .50 cents per sq ft I would get double the area rugs to clean. What happened ? The same thing, I did cleaning to the same number of area rugs, but I had to work hard because at the lower price I had dirtier rugs to clean and didn't make any more money just had to work harder. So up the prices went again.
So what did I learn ? Dropping prices doesn't get you more jobs or increase business it just makes you work harder to clean the same number of jobs at the lower prices. So at the higher prices we work less, make more money, and do basically the same amount of work.